You can start your new year by updating your marketing materials in certain particular ways like:
Modernize your logo: The first thing that comes in the mind of your customers while imagining about your business is your logo. So it is extremely important that your logo should fit to the image of your brand. You should modernize it for the New Year if you feel that it is not keeping your business in the right direction or a bit outdated for your business.
In order to update your logo according to the image of your brand you can work with a professional designer or Staples Print & Marketing Services. After that you can use it on all of your marketing materials designed for 2017 so that you can use it on all the platforms to show a reliable image.
Improve your website: You must ensure to have a matching online presence for your business in the New Year if you are going to update its logo along with other elements of branding. Your looks of your website should consistently match with the other marketing materials used online and offline. Still it should be easy to use and navigate for the users of mobile devices in particular.
Branding of social media pages: Moreover, you can reach to your online customers more effectively by using social media. So if you are going to use social media profile for the people who want to know about your business then you should brand your social media pages to present a strong image of your business to its prospective consumers.
While designing your social media pages you can use bios, photos, backgrounds and cover images to make it a fairly consistent design to show an ideal image of your brand. It will help people to be familiar with your brand even before they see its other marketing materials.