Social Media Management

Organizing your daily tasks is important when you have to manage multiple social media accounts for many clients. Simply knowing your way around social media may not be enough to guarantee that you will manage these accounts effectively. You will need to take some time and come up with a good daily or weekly action plan to help you take control of all your social media tasks.

You will need to outline all your frequent objectives in your daily plan and confine all your bigger targets and infrequent tasks in your weekly plan. Your weekly action plan could also comprise of results gathered in your daily plan.

The following suggestions will help you decide what to put in your daily and weekly action plans.

How many social media sites that you can handle at the same time.
Most clients will want you to set up user accounts on all social media platforms. They usually believe that this is the best way to guarantee good results. This approach is not bad. However, all those user accounts will require your daily presence in order to produce any positive results. A better approach would be by initially focusing all your energy on the major social media websites and then later on, gradually testing out the smaller ones. You should only focus more time on smaller social media sites if they prove to be beneficial to your clients.

Your daily posts
Social media users tend to be on the lookout for user accounts that show good or constant daily activity. This means that more and more internet users will be focused on your client’s account if you update your status and put up regular posts. If your client has any requirements on how often they need you to post or update the account’s status, you will need to work this into your daily schedule. For example, if you charge your client for every 50 status updates or posts, then it would be easy to work out how often your client needs you to post these updates. You can further organize yourself by creating all 50 updates before hand and using software to post them automatically according to your schedule.

It is important to note that posting too many updates in short intervals may lose you some followers in a number of sites. Users of a social website such as LinkedIn prefer fewer updates compared to users of other site such as Twitter and Facebook.

Replying to your customers and followers
Answering customer questions or responding to their comments should be your top priority. Customers may feel offended if you do not respond to their comments in a timely manner. Interact with customers regularly, and never leave any conversations unfinished. As a rule of thumb, always allow the customer to indicate the end of the conversation.

Gathering followers
An increasing number of followers is one of the signs that your account is growing. When you finally get a steady flow, you will have to come up with a plan to get more followers. Set a target for how many new followers you would want to attract every week. You can get more followers even outside social media. You can do this by adding your social media links to your website in order to direct visitors to your social media page. You can also use offline promotions to drive customers to your social media page.

Analyzing Your Social Media Management Results
Constantly monitor your account’s statistics to see whether you are meeting your targets. You must also monitor what customers are saying about your client to see whether your campaign is affecting their attitude in any way. If there is any negative feedback from the customers, deal with it as soon as you can.

Moving Forward with Social Media Management
Your client’s social media account needs constant management to give the kind of results that you are looking for. Always be on the lookout for new and better features, methods, and applications to interact with your clients. Whenever possible, avoid using the same, old strategies. Ensure that your social media presence grows to reflect the growth of your client.

Flexible Social Media Management
When you’ve finally come up with your daily and weekly schedule, make sure that you stick to it. Leave some room for adjustments to maximize your potential. If doing one thing brings in more followers than doing another one, then adjust your schedule to include it more often.

Your Social Media Goals
The targets you set for yourself will let you know whether you are making any progress. Ensure that these goals are set reasonably. You will need to readjust them as you go, in order to reflect the performance of your campaigns.

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