We have a very special treat for our readers today, An exclusive interview with Nicole Limberios the head Social Media from Digital Marketing Agency in Surrey PurpleFruit
Let’s start with you then Nicole, Whats your background?
I started out as a humble linkbuilder at a small digital marketing agency, before I new it the internet had me hooked. I sucked into the world of digital marketing, before I knew it I had created my very own Britney Spears Fan Page on Facebook that has almost 27,000 likes including the official Britney Spears herself! When I’m not on the internet I enjoy going to football matches and I’m extremely passionate about music and live concerts.
How do you apply social media as a tool when it comes to customer service?
Social media is a remarkable way of keeping in touch directly with the customers. Through it you can have direct conversations, influence them, network with them and get to see how they are reacting to content. It puts out everything out there for you to see and analyse.
Creating a power conversation is very vital in social media. It has the ability of influencing your audience and turning them into customers. Generally social media is a great reflection of a company’s analytics and vitality.
How is social return on investment (ROI) measured?
You can do this by using tools such as Facebook’s Conversion Measurement and Optimized CPM. Your website will also have analytics that can measure thus. Platforms such as LinkedIn also have their own analytics. The central measurements include clicks, likes, shares, change in attitude and amount of purchases.
What benefits do platforms such as Hootsuite and TweetDeck offer?
These platforms come with plenty of benefits. In most scenarios you will be asked to list one or two but it’s good to be armed with a good number.
For starters let’s talk about Hootsuite.
Its dashboard analytics make it easy for you to manage all your channels in one place. It also enables you to schedule tweets, find potential customers, collaborate with team members and track analytics.
TweetDeck is basically the same as Hootsuite only that it is only used in twitter. It makes your work easier by making it possible for you to customize your twitter experience and manage multiple accounts.
Sproutsocial is another excellent platform. With it you can create an inbox-style way of managing all messages and interactions at once. This management tool is perfect for helping a business find new customers and increase its customer presence.
Such platforms are in plenty hence there is a possibility you won’t be able to do a comprehensive research on all of them. If you are asked about one that you are not familiar with, simply admit that you don’t know about it but are willing to learn and should be able to do so easily thanks to your experience with other similar platforms. Confidence will always make it easy for to sail through unfamiliar territories.
What are the benefits of a LinkedIn group compared to a LinkedIn page?
A LinkedIn group functions like an exclusive version of Reddit or Quora. It has a wider reach and therefore presents a more valuable place for sharing content. It also offers an excellent platform where you can engage with customers and other businesses, increase interests in your company and stress on keywords.
A LinkedIn Page on the other hand is where people go when they have already expressed interest in the company. It therefore has to be informative and carry a bit of SEO value.
Questions about you:
What are some of the social media campaigns you have managed or produced? Can you tell me a bit about them?
When asked this question remember to put emphasis on conversation, engagement and storytelling. For instance give an example of how you held meaningful conversations with customers, captivated them with interesting stories that in the long run increased measures of engagement such as likes, clicks and reach. Always talk about these 3 elements in the campaigns you mention. Don’t forget to show them the dashboards and results of your campaigns.
Which social media platforms are you excellent at using and why?
Answer this question by talking about the platform you have most experience and skills. But don’t ignore mentioning other platforms and their strengths. This shows that you are versatile with all social media platforms. Talk about how twitter is ideal for conversations; how Facebook is perfect for advertising and LinkedIn is great for recruitment and sharing career related articles.
What’s your level of knowledge and experience in SEO?
All marketers and in particular social media marketers must possess an in in-depth knowledge of SEO. This is because companies want their websites to rank highly on Google search results.
Talk about how social media makes this happen through boosting of Key Performance Indicators,quality content that can go viral stressing of keywords and increasing the amount of content talking about a business. Go and further talk about how you always consider SEO in all your social media strategy. Don’t be afraid to discuss in detail how you once did this in the past and the success achieved.
What are some of your favorite social media blogs?
Whatever your choices are be ready to explain why you picked the sites. If you don’t follow any blogs, look up a few online. Just be prepared for this question.
What can you say are some of the best practices on Twitter?
Talk about mentions and hashtags. Say how these two make it possible for more people to see your tweets and retweet. Some of the people who retweet might have a huge audience that will bring more traffic for your business. Twitter is a good conversation too. Always make sure to rely to ever single tweet and se hashtags to engage more with people talking about the same topic.
What are your sentiments on Google+ and how should it be applied as a social media strategy?
Google+ might not be everyone’s cup of tea but it will add more value to your business for free. The people interviewing you will want someone who is ready to integrate it into an overall strategy. Talk about how it is perfect for community building since it is highly moderated and curated. A vibrant community translates to more people talking about your company and sharing more content. In the end it also increases SEO, a very important aspect of social media.
What are our competitors up to on social media?
If the competitors are doing well praise them a little but don’t go overboard. You wouldn’t want to make the interviewers think that you’d rather work for the competitors. However be as honest as you can explaining what strategies they are using and how the company can adopt the same strategies. Explain why what they are doing is/not working. Present a few social media campaigns if you can.
Watch more about Social Media Marketing Trends 2015